PPC BULLY
One thing you should understand about PPC Bully is that it isn't one of those rehashed PPC eBooks you see every other month. You know what I'm talking about – Google Massacre, Google Wealth Wizard 2, etc… the ones that provide information that's been freely available for years. PPC Bully is an online application that allows you to spy on your competition to find their profitable campaigns – and it works across multiple networks (ClickBank, PayDotCom, Amazon, etc.).
I'm not positive who created this application but from what I can tell it was a team of Internet marketers, not just a single person. What I can tell you is that there was extensive beta testing to make sure there were no bugs when it was released to the public – if nothing else this tells us they at least care about their product/service.
This shouldn't exactly come as a surprise but it works – the concept is very simple. Find profitable campaigns using their application, replicate the ad style, keyword list, bids and landing page style. I don't want to say you should just copy the entire landing page and ad but use the same STYLE and then improve upon it. Copy the same keywords and bids though, ;).
As you can imagine it doesn't take a rocket scientist to figure out why this works and why it's effective – you've eliminated all of the split testing costs because you'll be replicating an already-profitable campaign. This means less time, effort, frustration and best of all, money spent.
If you've read Day Job Killer or Google Nemesis you'll know the author mentions the "shadow elite", super affiliates that keep their mouths shut and make a ton of money. In a nutshell, this application lets you find their campaigns and copy them.
Anyway, you can cancel PPC Bully at anytime so there's no risk trying it out – I encourage you to try it and if you can create some profitable campaigns stick with it. If not definitely request a refund as it's probably not for you. When I say profitable I mean PROFITABLE – remember, we're working with PPC here. To break even you need to make your PPC Bully fee + the campaign cost back – anything over that is pure profit, anything less is considered a loss.
Before I finish off the review I want to tell you my PPC strategy so you can use it either alone or with PPC Bully, should you decide to purchase it.
Basically I set a low budget of $20 per day and the maximum CPC to $5 for all keywords in the campaign. This equals less clicks but with the right ad this will equal a higher CTR. As any experienced PPC'er knows, Adwords and similar services see a high CTR and assume the page must be highly relevant to the specified keywords, therefore lowering the CPC.
So once the first day of my campaign passes and I'm given the "Avg. CPC" for the campaign, I'll change out the max. CPC of $5 for whatever the "Avg. CPC" was for that day. I'll just repeat that step every day until I drop from the 1-3 position – if I drop from the 1-3 position I'll raise it back to the previous value as I want to stay somewhere between 1-3.
Simple yet effective strategy – combine it with the PPC Bully web application and you've got profitable campaigns galore!
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